Hey everyone, just wanted to share our first Press release with you. Please feel free to pull from it or contact us for more info…
First Ever Colorado Beer Week Calendar Now Forming
Sponsorship Opportunities Still Available for
The Best Nine Days and Nights of Beer
(Denver, CO) The first ever Colorado Beer Week will launch this spring, April 8-16, 2011, and is currently partnering with Denver-area restaurants and businesses as well as breweries from across the country looking to attract the attention of the best beer market in North America.
Colorado Beer Week spans “The Best Nine Days and Nights of Beer,” when both Denver locals and visiting beer gastronomes will enjoy a full calendar of opportunities to experience new beer releases, sample distinct beer and food pairings, participate in educational seminars, tee off in a one-of-a-kind beer and golf tournament, as well as partake in the West’s Best Pub Crawl. The week will kick off on the evening of the eighth with a celebrity keg tapping and beer and food stations hosted by dozens of local breweries.
Kerkmans first envisioned Colorado Beer Week in early 2008, when Time Magazine profiled the Denver resident and beer industry expert in an article showcasing Denver as the “Napa Valley of Beer”. Kerkmans, who is also a judge at the Great American Beer Festival each fall, saw the need for a complementary spring-season event that could take beer lovers out of the convention center and give them the opportunity to tour the Front Range’s best beer destinations.
“We’re working with our partners and sponsors to create the perfect opportunity to reach consumers, while helping to drive tourism in the spring,” Kerkmans says. “Beer lovers will benefit the most, but we’re also driving more attention to the beer industry and the State of Colorado.”
Currently, premier-event hosting opportunities are still available to sponsors, and Kerkmans and his staff work directly with each company to ensure that each customizable event provides the most benefit for each brand involved.
For more information: firstname.lastname@example.org or 720-295-4229
About Colorado Beer Week
Colorado Beer Week (CBW) is a celebration of ales and lagers that will be held each spring, with the inaugural CBW taking place April 8-16, 2011 at participating breweries, restaurants, bars, hotels and other venues throughout the Front Range of Colorado. During the nine days and nights, partnering sponsors will be hosting events that bring together great beer with beer lovers from across the country. Everyone from connoisseurs to casual beer drinkers will be able to purchase tickets to CBW events online at www.cobeerweek.com in the coming weeks. Further, CBW will provide an extensive marketing and public relations campaign to highlight each sponsoring business leading up to, and during the event.
About Scott Kerkmans
Scott Kerkmans is an established authority and a fresh voice in the diverse and growing brewing community. Having started his professional brewing career while still in college, it didn’t take long for Scott to get promoted to head brewer at Kelly’s Brewpub in Albuquerque, NM. After graduating, Scott moved to Juneau, AK, to work as one of the award-winning brewers at Alaskan Brewing Company. In 2005, Scott started the beer industry consulting firm Nazdar Beer, Inc. Since then, he has consulted with everyone from national and craft breweries to world-class distributors and international restaurant chains. In 2007, Scott beat out more than 7,800 applicants to become the world’s first Chief Beer Officer for Four Points by Sheraton Hotels. Prior to starting Nazdar Beer, Scott also helped grow the highest volume on-premise sales route for Crescent Crown Distributing in Phoenix, AZ, and authored beer articles for Wine Enthusiast among other leading publications. In addition, Scott became one of the first five Certified Cicerone’s in the world in 2007. He continues to teach beer classes at Cook Street Culinary Institute, and is an annual Judge Captain at the Great American Beer Festival. Now, with the founding of the inaugural Colorado Beer Week, April 8-16, 2011, Scott is taking his appreciation of beer and experience in the beer industry and creating nine days and nights of beer events for everyone from the most casual of beer connoisseurs to the most ardent of beer geeks.